Case Study:

Jenna Clifford

Established in South Africa in 1992, we are a family owned jewellery design company specialising in bespoke commissioned design and remodellings.

Project Overview

We used the following technology to achieve the desired outcome.

  • Shopify

Design (Ux,UI)

We followed an Atomic design system to build the Jenna Clifford Website. In short, a design system is a collection of reusable components, guided by clear standards, that can be assembled together to build any number of applications.

  • Atoms: They are the foundational building blocks that comprise all our user interfaces such as type, labels, colours and spacing.
  • Molecules: Are relatively simple groups of UI elements functioning together as a unit.
  • Organisms: Are relatively complex UI components composed of groups of molecules and/or atoms and/or other organisms.
  • Templates: Are page-level objects that place components into a layout and articulate the design’s underlying content structure.
  • Pages: Are specific instances of templates that show what a UI looks like with real representative content in place.


Due to the goals set out by client, we decided to build a bespoke platform tailored to match the specific needs and objectives of Jenna Clifford

  • Fully responsive across; Web, Mobile, Tablet.
  • Custom Content Management System (CMS)
  • eCommerce.

Web Portfolio

Please view some of our featured web design and devlopment work below.